Ghoksadanga Birendra Mahavidyalaya Publications

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    Chapter-3. Socio-Cultural Transformation in North Bengal under Globalisation: A Business Perspective
    (Shankhik, 2026) Karmakar, Dipankar
    Globalisation is the catchphrase of today’s dynamic world. It is an important development that changed the world deeply in modern history. In the twenty-first century, globalisation has appeared as one of the most powerful weapons reforming societies across the world. Much as Albert Einstein envisaged the nuclear age, globalisation has fundamentally altered economic structures, cultural practices, and social relations. It represents the growing interdependence of economies, cultures, and populations through cross-border flows of goods and services, capital, technology, information, and people. India experienced a major wave of globalisation in the late twentieth century and continues to adapt to its far-reaching consequences. The present study examines the socio-cultural transformation caused by globalisation in the northern part of West Bengal, with particular focus on its implications for business practices, managerial dynamics, and regional development. This article is based on secondary data sources such as books, academic journals, policy documents, and online resources. This article investigates how globalisation has influenced lifestyle and consumer behaviour, language and communication, Education, food consumption patterns, cultural heritage, technology-driven transformation, and entertainment patterns in North Bengal. The study reveals that globalisation has created new openings for economic growth, market expansion, capacity building, and cultural exchange. At the same time, this phenomenon has produced considerable challenges, including cultural homogenization, erosion of linguistic and traditional heritage, unhealthy consumption patterns, and pressures on local artisans and traditional industries. The study concludes that a balanced and sustainable approach—integrating global economic participation with the preservation of regional cultural identity—is essential for inclusive development in North Bengal. Policy support, responsible business practices, Innovative management practices, and community-based initiatives can help the region harness globalisation while safeguarding its unique socio-cultural fabric.